With growing & aging populations, rise of chronic diseases, increased focus on individualized treatments; life science has gained a more important role than ever. At the same time, the industry is transforming with disruptive technologies, creating new opportunities to improve health and how it is delivered.
ISEA works with pharmaceutical, medical device and health tech companies across all categories and sectors. Our experts focus on the specific areas which are most critical to business success. ISEA experts have extensive senior experience spanning from R&D to commercialization in large, global organizations, SMEs as well as incorporating academic projects and taking startups all the way up to IPOs.
Co-opetition – Collaborate With Competitors to Get Ahead
Originating from game theory, co-opetition describes how competitors can cooperate to get ahead, or reach a common goal, by working together. Despite its benefits in the prevailing business climate, competitors are – as you might know – often hesitant to collaborate, and as a result, they miss out on favorable opportunities...
Keep focus on core competencies
By collaborating and utilizing each other's strengths, companies can focus on their core competencies. As an example, when Ford exchanged their 10-speed transmission for GM's 9-speed transmissions, both parties were able to reap the rewards of each other's strengths while saving time and money in addition to freeing up resources to work on new strategic initiatives to gain a competitive advantage...
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