Expanding business into Russia

ISEA assisted a high quality Swedish automotive supplier in exploring new business opportunities in Russia.

Situation

A Swedish supplier of quality automotive components, supplying all the larger well-known OEMs in Europe, was interested in expanding its business into Russia. The company had identified potential clients, but needed to overcome a language barrier and extend its network of contacts to be able to enter the Russian market within a reasonable time frame.

Approach

The ISEA / Triathlon assignment was to make use of its network of contacts and to arrange business trips to a number of chosen OEMs that were presumptive clients for the supplier. The approach was to arrange an introduction to a possible client, and meet with relevant persons in order to get a quick response of the opportunity, and to create the ground for continued business negotiations.

Result

Out of the three visited potentials clients, one resulted into deeper negotiations. ISEA’s existing network of contacts helped the company, who on its own had been struggling to find its way into the companies in question for several more months, save a lot of time and effort. 

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