Creating the business case for a Marine Biotechnology institute

ISEA assessed the business case for establishing a research and business park for marine biotechnology in a sub-tropical country.


A concept for a new Marine Biotechnology Research and Business Park had been developed by a university initiative in a region with a high potential marine environment. The challenge was to create a realistic plan for the center in a location with limited experience in this area. However the country saw the potential in creating a knowledge-based industry and was looking to invest. In order to receive governmental funding, a clear strategy together with a hands-on roadmap and a full business plan needed to be developed.


A team of Triathlon consultants and ISEA experts analyzed the feasibility of the initiative and developed a business plan that showed the research and business park could breakeven after 7 years. The business plan included several key parts: (1) Detailed plans for what could be created with the funding; (2) Assessment of the potential of the initiative; (3) Benchmark study; (4) road map including a financial plan with needed investments and a long term forecast; and (5) Business evaluation of possible incubation projects. 


A business plan including strategy, operational, financial plans for the first 7 years was presented to the governmental organization. This resulted in an increase of the funding by 75% in order to boost the initiative, and the initiation of the implementation the business plan.

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