Creating new business opportunities in conjunction with the 2010 FIFA World Cup in South Africa

ISEA supported a traditional defense company expand into the Public Security segment by addressing the challenges presented by the FIFA World Cup 2010 in South Africa. 


The company had prior defense contracts in South Africa and now wanted to expand its business into the Public Security domain. The FIFA World Cup 2010 posed a significant challenge to the South African government. In particular, it was important to ensure public security and safety at the arenas. This also included securing safe public transport to and from the arenas for all visitors, as well as swift and efficient security controls at all airports involved.

The company wanted to grasp this opportunity by providing state-of-the-art Command, Control, Communication and Information solutions (C3I) to assist the government in making the Word Cup a success.


ISEA’s experts provided advisory services on-site in South Africa to help position the company as a trustworthy supplier of C3I solutions for Public Security. The assignment also included assisting the company in developing technical solutions for Arena Security, Public Transport Security and Airport Security.

ISEA’s expertise within the field of Public Security combined with its professional network built-up during years of working with Swedish and international authorities helped to build credibility and trust for the solutions provided by the company. ISEA gave direct input to South African government representatives responsible for security at the arenas, within public transport and major South African airports. South African government representatives were also given live demonstrations in Sweden of the systems in operation. 


ISEA helped to position the company as a key supplier with the ability to compete with all major European and North American system solutions providers. As a result, the company was invited to submit competitive proposals for security and safety solutions for the FIFA World Cup 2010.

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